Southwest Airlines is the gift that keeps on giving. First, they don't charge for baggage and now they announced that vouchers with the airline will no longer have an expiration date. As part of Southwest Airlines $2 billion effort to improve customer service, Ryan Green, senior vice president and chief marketing officer, has announced that any vouchers created by Southwest will be valid until whenever the customer wants to use them. This is "ultimate flexibility that is unmatched in the industry."
If you have a valid voucher, there's nothing you need to do as the new rules will apply automatically. You might initially see your voucher has been allocated an expiration date of December 31, 2040, but this is just a placeholder.
Do you wish more airlines did this?
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